Peda can stay fresh for around a week in the refrigerator.
If you want longer shelf life, in that case, use dry nuts/ seeds powder & raisins.
Food color/ dyes are potentially toxic for humans.
It can cause cancer, asthma, eczema, insomnia, and hyperactivity in children.
Please use natural coloring powders/extracts like turmeric, cacao, spirulina, beetroot & saffron.